MasterCard New Zealand partnered with the All Blacks to bring back their 2012 fanatical fan “Tim” in a campaign promoting the launch of PayPass, MasterCard’s contactless payment technology.
MercerBell worked with McCann to produce the digital content around the campaign which featured a Facebook game application, edm’s, flash banners and other material promoting a competition to meet the All Blacks.
The 30-second TV ad shows All Blacks captain Richie McCaw, Ali Williams and Ma’a Nonu enjoying the benefit of speedy payment as they rush to Tim’s wedding. I was tasked with designing a facebook game to reflect the fast pace and ease of use depicted in the ad, along with supporting edm’s and banners. The game was built in flash and featured a 3D shop scene where users were given a time limit to find each gift before they reached a competition entry form.
